# Alternative to Cision

## Prezly vs Cision

See how Cision stacks up against Prezly, a modern all-in-1 PR suite for those who believe life is better with fewer complications.

Compare key features

| Feature                          | Prezly | Cision |
|----------------------------------|--------|--------|
| CRM                              | Yes    | No     |
| Email pitching & campaigns        | Yes    | Email only |
| Multimedia newsrooms             | Yes    | No     |
| Coverage & clippings logging     | Yes    | No     |
| Media database selling           | Yes    | No     |
| Team collaboration               | Yes    | No     |
| Press release builder            | Yes    | No     |
| Awesome support                  | Yes    | No     |
| Live chat + email                | Yes    | No     |

## Cision is an industry veteran, and it’s starting to show

Over the years, it’s stapled dozens of features onto an outdated framework. The result? A clunky, complicated tool that no longer delivers on what it promises.

The search function is needlessly complicated. The database is very shallow. **Cision** and PRweb are not really integrated. And customer service is virtually nonexistent.

Cision review, [1/5 on Capterra](https://www.capterra.co.uk/reviews/129611/cision?overall_rating_ge=1)

## For a modern software suite that won’t slow you down, choose Prezly

Prezly gives you exactly what you need to do your best work, and no fluff:

- A great CRM with engagement analytics
- Cutting-edge newsrooms
- A reliable pitching tool
- An integrated coverage tracker

I love Prezly. It is easy, practical, and super accessible for stakeholders. It has made my life much easier.

Dominique Nellens, [Estée Lauder](https://www.esteelauder.be/)

## So many tools try to do everything. We prefer to keep it simple.

## We aren't going to integrate your email with your microwave; we aren't building the Netflix of engagement metrics.

## Publishing, distribution, contact management, coverage. We think that's plenty.

With Prezly, we can make journalists' jobs easier. They can easily find what they're looking for in one simple package.

Annelies Nauwelaerts, [IKEA](/content/case-studies/ikea/index.html)

**Branded newsrooms** that you can set up in a few seconds and share with the world, no dev work required.

**Really good-looking emails.** Like, so good you’ll insist they be home by 10pm. And they won't end up in your recipients' spam.

**A CRM** built for managing PR contacts, with insights into how each person is engaging with your pitches.

**Superfast.** Your Prezly newsroom loads so fast it leaves other platforms in the dust – even with a dozen product shots and a video attached. That’s great for user experience, and awesome for SEO.

**Everything you need for great PR.** Who needs stale contact lists and wire services that don’t deliver? Invest in genuine relationships with people who care and you’ll do the best work of your life.

## Build stunning newsrooms like these with Prezly

**A bold newsroom to showcase the biggest gigs**

See example

**Sony equips journalists with the assets they need to tell their story**

See example

**Stan: A multimedia press hub with an email subscription form**

See example

## Prezly simply works

Our clients know that “more” rarely means “better”. Instead of clogging your day with unnecessary features that make you feel busy but achieve little, we give you a simple interface and tools that actually get results.

## Nurture relationships

Every part of Prezly works in tandem, so you get the full picture of your campaigns and most engaged contacts – which all works together to help you pitch and follow up.

We now really understand our stakeholders. It's no longer one-way communication, it's a dialogue.

Thomas De Meûter, [PR Manager at Audi](https://www.audi-press.be/)

## Awesome support

Prezly clients [rave about](https://www.capterra.co.uk/reviews/143167/prezly?page=2) our customer support. That’s because you get a real-life, human person on the other end of our live chat ready to lend a hand should you ever run into trouble.

## Stunning multimedia PRs

Publish press releases with all the assets journalists want, whether that’s a hi-res gallery of stunning pictures or an embed of your client’s new podcast.

Prezly is a PR solution from novice to pro. Being able to add stories is one thing, but to add video or pictures to your story is a game changer.

Justin F., Chief Communications Officer

## No, we don't sell media lists

And [here’s why](/content/academy/pr-media-database/index.html). The short version? It’s a tired tactic that people resort to when they don’t have a strategy. And it doesn’t deliver.

Instead, we give you the tools to forge mutually beneficial relationships with the people who are thrilled to hear from you.

### So, what are you looking for?

##### I want to share stories that move people, and build lasting relationships with my contacts that we’ll both benefit from again and again

## Join 500+ PR teams already loving Prezly

Take the stress out of contact management and distribution with a dedicated outreach CRM that your whole team can use.