Muck Rack vs Prezly: Which PR Tool Is Right for You?
Muck Rack alternative
Muck Rack is great for finding journalists. Prezly is how you keep them.
A PR platform that publishes your stories, tracks every relationship, and builds on each campaign you run – from $100/month, with free migration.
All the tools you need to grow your media reach
Prezly combines inbound and outbound PR tactics so you can create lasting reach for your brand. Pricing starts at just $100 per month, with agency and enterprise packages available.
Compare key features
| Feature | Prezly | Muck Rack |
|---|---|---|
| Media database | ✓ Curated lists available as add-on | ✓ 250k+ contacts |
| CRM with contact history | ✓ Full campaign & story history | Limited |
| Newsroom / story publishing | ✓ | ✗ |
| Email outreach & pitching | ✓ | ✓ |
| Media monitoring | ✓ | ✓ |
| Analytics | Privacy-first, built-in | Limited |
| Transparent pricing | From $100/mo | ✗ |
| Free trial | ✓ | ✗ |
| Monthly plans available | ✓ | ✗ Annual only |
Outbound PR
Outreach that gets tangible results
Send targeted email campaigns and immediately see how journalists engage with your content.
- Manage all your media lists in one place
- See who opens your pitches
- Surface engagement stats for each contact
- Spot out-of-date email addresses
- Get insights into story reach and traffic
- Track coverage and mentions
Inbound PR
Grow your reach on autopilot
Your Prezly newsroom is indexable by search engines and AI, meaning that every story you publish works to compound your reach weeks, months, years after you pitch it.
- Get referenced in AI results
- Appear in Google searches
- Host all your media assets in one hub
- Create localized versions of your newsroom
- Build your online reputation
- Human support when you need it
Free Migration
Start fresh without starting over
Our team brings your existing content into Prezly at no extra cost, so you can take advantage of the latest features without losing your history.
Trusted by brands, loved by agencies
Happy Customers
Peter Meyenburg, InnoGames
Careful contact management and watchful relationship building are keys to success in PR, and the analytics from Prezly help us to adapt strategies where needed.
Ryan A.
Prezly earns you more media (closes more deals) and keeps your clients happy.
William Meerschaut, Hyundai
There’s a big advantage in workload. Prezly saves us time.
Manon Acke, Two is a Crowd PR
I know that a few PR professionals are working with Dropbox and all these different extra tools. But for me, it's just perfect that Prezly is one tool that combines everything.
Suzanne de Lange, DIVA
I've noticed journalists know that if a campaign is sent out by Prezly, they can easily download the pictures, the press release is user-friendly and so on. They know it's a good system.
Isabell Cordes, gamigo group
With Prezly, it’s easy to keep track of a lot of journalists at once and create specialized campaigns just for specific contacts.
Dominique Nellens, Estée Lauder
I love Prezly. It is easy, practical, and super accessible for stakeholders. It has made my life much easier.
Gorik Van Holen, SP.a
It took us at least half a day to get the right message to the right stakeholders. Now we do it in an hour.
Annelies Nauwelaerts, IKEA
With Prezly, we can make journalists' jobs easier. They can easily find what they're looking for in one simple package.
Veerle Ausloos, Z33
Let Prezly take care of the technicalities, and focus on creating captivating stories yourself.
Daniella K., Communications Manager
Prezly is a communications pro's best friend. The ability to manage and update contacts, develop content and issue press releases all on one platform is great. This is truly an all-in-one, streamlined PR solution.
Jayde Lovell, Weber Shandwick
Prezly were so easy to use, and have really exceptional customer service. I tried other services before using Prezly, but now I’ve found such a great platform I’ll be sticking here!
James Mellan, Milexa
What we’ve found with Prezly is stronger results, and a faster way of working.
Ryan Arnold, DeSoto & State
The mobile interface works better than any app would work. The support is second to none – really an amazing product.
Matt Suckley, Phoenix Games
Prezly makes it so easy to host press releases in a newsroom and have it be not only a one-time thing, but something that you can repurpose and create new pitches around constantly.
Mark Van Hamme, Eneco
Most of the time, it’s a time saver. What we did before is we kept it manually, because we do a media clipping review each morning towards some company stakeholders.
And now it’s automatic.
It goes automatically into a centralized list, and that centralized list contains information on the author, and that author is also automatically taken over in my contacts lists. So I think it’s convenient, it saves … it saves an enormous amount of time.
Evan D., Canada West
Prezly has cut down on the time we spend creating press releases, increased the visual appeal of our releases, and allowed us to track engagement with key stakeholders.
Lena Wimmer, Mammut
I would just say give it a go because the platform is so simple to use. You can easily bring your ideas to life with Prezly.
Want to know more?
How is Prezly different from a media database?
How does this integrate with my existing website?
Can I add company branding to my campaign?
Can I use Prezly to publish multiple newsrooms?
How many emails campaigns can I send?
Inbound and outbound PR, working together.
Newsrooms that get discovered. Outreach that gets opened. Analytics that connect the two. Try Prezly free for 14 days. No credit card required, cancel anytime.